Brand Strategy & Advisory

Your story is your brand.

Gain the clarity you need to build, launch, and grow it.

SusanSchroeder_Jul2021_KTS_0718-SQUARECROP

Brands are built on stories that speak to what people believe, aspire to, and care about.

You might need help with…

Clarifying where you’re going. Launching something new. Finding the story and getting the messaging right. Knowing which ideas to pursue and which to let go. Developing the creative direction and design. Bringing the right people together to make it happen. Making sure every part of your brand works together.

THAT’S WHERE I COME IN.

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BRAND DIRECTION

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VISIBILITY

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GO-TO-MARKET

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POSITIONING

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Strategy

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CREATIVE DIRECTION

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MESSAGING

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Storytelling

LET'S BUILD YOUR BRAND

“I reached out for brand advice for my business. Susan was simply amazing. I have no marketing background, so our conversation was the corporate equivalent of someone helping a blind person across the street! She listened and suggested several strategies and ideas that were exactly what I needed!”

—Shelly, Fortune 500 Board Director, Founder of Schmooze

Creative Strategist,
Brand Builder,
Storyteller…

The world needs your vision, and I want to help you get it out there. I work with founders, executives, and teams to bring clarity to their brands, from positioning and messaging to creative direction, launch, and visibility. I’m often brought in when something new is being built, an existing brand has evolved, or there are simply too many ideas, voices, and possibilities to see the clearest way forward.

I’m also a writer and storyteller. Through Tales of a Glitchy Body, my Substack community, I write and speak about storytelling, visibility, connection, and the courage to put yourself out in the world.

I have 20+ years of brand-building, marketing, and storytelling experience, but my clients rely on me for more than expertise. They trust my judgment. I listen deeply, ask smart questions, find the thread, and help determine what to pursue and what to let go. Then I help bring the pieces and the right people together so the strategy, story, creative, and execution all work as one. I work with a select number of clients on a retained basis, providing ongoing strategic counsel as their brands evolve and grow.

MY BACKGROUND