Experienced design, branding, and marketing professional.

About Susan

With over 20 years of experience in product development, marketing, graphic design, branding, and publishing, Susan G Schroeder has spent her career using her creative and entrepreneurial instincts and background to bring high-quality products and services to market. A storyteller at heart, Susan’s professional experience started in the children’s publishing division at Chronicle Books. From there, she founded SGS Design Studio and continued to design and develop consumer products and brands for a wide range of clients. In 2007, starting with an idea and a prototype, Susan co-founded and launched the Kimochis educational brand across the globe—developing a Pre-K through 6th grade curriculum, a line of toys, series of picture books, and a toolkit for military families that was adopted by US Department of Defense schools. In 2017, Susan joined the leadership team for The Hivery Inspiration Lab + Coworking Space as the Marketing Director, developing The Hivery’s original Virtual Membership platform, creating a successful event sponsorship program, and launching The Hivery’s second location in San Francisco. Most recently, Susan founded SGS Workshop, a creative and marketing consultancy that coaches and supports entrepreneurs, non-profits, and creators through the processes of building, launching, and amplifying their work. Susan is well-versed in graphic design, marketing, product development, entrepreneurship, and turning an idea into reality. She has also had first-hand experience with brain injury, breast cancer, the cardiac ward, loss, and grief. As a result, Susan is resilient and empathetic, a compassionate listener and a natural encourager. She brings humor, and a knack for seeing the big picture—while simultaneously connecting-the-dots—to all of her work.

Susan graduated with High Honors from the University of California, Davis with a BS in Agricultural/Managerial Economics and a minor in English. She attended Rice University and University of California, Berkeley for publishing and graphic design course work. She is the brand strategy voice on the board of LakeFarm Learning. Susan lives in Northern California with her husband, two daughters, and two very large dogs.










Not only is Susan full of wisdom with a heart as big as the stars, she is a stunning storyteller. Her self-reflection and ability to dig deep in these unsettling, yet inspiring, times makes me so glad to be working with her.

Photographer, Visual Storyteller

Susan is an extremely conscientious, detail-oriented designer. Not only does she see the big picture of a project right from the start, she is fast, highly reliable, and a total pleasure to work with! I would highly recommend her for a wide variety of design projects.

Art Director

Susan is a muse. Working with her makes me think better, write better, and produce interesting and compelling books and media. My field is personal finance, and it is very difficult to portray the principles in an interesting way. Susan’s listening skills and intuition enable her to capture complex concepts and translate them into a beautiful, yet practical, visual guidePlus, she understands the limits of production, and she is able to make recommendations that both achieve the visual goal and fit a budget. I highly recommend Susan.


Susan is a marketing healer, coach, and mentor. She guides you to transform marketing shame, fear, comparison and ‘shoulds’ into an encouraging desire to want to share your meaningful passions, projects, and services with joy and courage. She has over 20 years of industry experience, a lifetime of empathy, and a powerful presence to marry what works with your own unique way of creating and expressing. She’s like Seth Godin meets the Care Bears. She enables her clients to shine their gifts and purpose into the world with confidence and grounded excitement.

Leadership Coach, Author, Speaker

Susan’s Marketing 101 class was a rich treasure-trove of wonderful marketing fundamentals, methods, tips, tools, and nuggets of genius! I got so much out of our six weeks together because Susan lays out the course content in an organized and manageable way. She is a wealth of marketing knowledge and experience! Thank you so much Susan, for sharing your wisdom, you are a true gem!


Sampling of Brands Developed, Launched, Managed

Thank you!