Experienced design, branding, and marketing professional.
With over 20 years of experience in product development, marketing, graphic design, branding, and publishing, Susan G Schroeder has spent her career using her creative and entrepreneurial instincts and background to bring high-quality products and services to market. A storyteller at heart, Susan’s professional experience started in the children’s publishing division at Chronicle Books. From there, she founded SGS Design Studio and continued to design and develop consumer products and brands for a wide range of clients. In 2007, starting with an idea and a prototype, Susan co-founded and launched the Kimochis educational brand across the globe—developing a Pre-K through 6th grade curriculum, a line of toys, series of picture books, and a toolkit for military families that was adopted by US Department of Defense schools. In 2017, Susan joined the leadership team for The Hivery Inspiration Lab + Coworking Space as the Marketing Director, developing The Hivery’s original Virtual Membership platform, creating a successful event sponsorship program, and launching The Hivery’s second location in San Francisco. Most recently, Susan founded SGS Workshop, a creative and marketing consultancy that coaches and supports entrepreneurs, non-profits, and creators through the processes of building, launching, and amplifying their work. Susan is well-versed in graphic design, marketing, product development, entrepreneurship, and turning an idea into reality. She has also had first-hand experience with brain injury, breast cancer, the cardiac ward, loss, and grief. As a result, Susan is resilient and empathetic, a compassionate listener and a natural encourager. She brings humor, and a knack for seeing the big picture—while simultaneously connecting-the-dots—to all of her work.
Susan graduated with High Honors from the University of California, Davis with a BS in Agricultural/Managerial Economics and a minor in English. She attended Rice University and University of California, Berkeley for publishing and graphic design course work. She is the brand strategy voice on the board of LakeFarm Learning. Susan lives in Northern California with her husband, two daughters, and two very large dogs.